The cryptocurrency bookmaker Stake becomes a partner of the Ultimate Fighting Championship.
The UFC, the largest organizer of mixed martial arts tournaments, has announced a partnership with Stake.com, a cryptocurrency casino and bookmaker from Latin America. Stake will become the first MMA promotion partner not only in Latin America, but also in Asia.
Clients of the cryptocurrency platform will have access to exclusive content related to UFC Fight Week. Also in development – unique promotions, options and content for Stake players.
Recall that in January, Israel Adesanya, the reigning UFC middleweight champion Israel Adesanya, became the first ambassador of the Stake brand.
This is also not the first contract for the UFC with representatives of the blockchain industry. The organization’s partner is Dapper Labs, which developed the NBA Top Shot digital collectibles app. The latter is in high demand among digital collectors, holding over 60% of the non-fungible token market