The total saturation of the market is making people not so keen on investing in start ups anymore. A lot of them are trash and many are just scams.
I get pissed when I see legit projects get outshined by these scammy ones. The current market situation requires a good marketing plan.
It’s also not that hard to find honestly. There are many good platforms on the market right now. I know one called Ojamu that is by far the best at making effective and audience targeting marketing campaigns for cryptocurrencies.
There are many other’s that are good as well. It’s just an initial investment at first but it will definitely go a long way (ofc if the project is actually a good one in the first place)